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Team USA Olympic Jersey Unveiled

08/20/2009, 1:15pm EDT
By USA Hockey

Nike, Inc. and USA Hockey showcased the look of the U.S. Olympic Men’s Ice Hockey Team for the 2010 Olympic Winter Games at the team’s orientation camp Monday (Aug. 17) in Woodridge, Illinois. The “Nike We the People Graphic” emblazoned on the blue jersey was originally unveiled in Beijing and draws inspiration from a number of cultural elements and design influences to create a bold aesthetic specific to the USA. The graphic, created by Design Director Mark Smith, was highlighted in the 2008 USA Basketball, Track and Field, Softball and BMX team uniforms, and is now an integral part of the 2010 USA Hockey jersey.

When creating the graphic, Nike designers were drawn to tattoos as the first point of inspiration, specifically looking at how the graphic design could align directly to the athlete’s body. The multi-faceted graphic tells the story of many cultures coming together under the common theme of victory. Just like a tattoo on the body, the pattern of the graphic is darker than the base color surrounding it.

Specific elements of the design include: 

  1. The Statue of Liberty, represented by the torch
  2. Stars and stripes representing the 50 American states
  3. The date of the signing of the Declaration of Independence
  4. Decorative elements from our nation’s currency
  5. The olive branch and arrows from the talons of the American eagle in the Presidential seal
  6. Celtic, African and Native American symbols and influences
  7. A bleeding heart representing Hispanic culture 

In addition to the blue jersey and the traditional white jersey, both featuring Nike Swift technology, the team also elected to resurrect a third jersey, a replica of the jersey worn at the 1960 Olympic Winter Games in Squaw Valley, Calif., where the U.S. Olympic Men’s Ice Hockey Team won its first-ever gold medal.

Team USA jerseys will be sold in Nike stores across the United States, online at and

Browse Photos

Browse photos of players in the new jerseys.

A Closer Look at U.S. Jersey

Take a closer look at what makes the 2010 U.S. jersey so unique.

Tag(s): Nat'l Team Camp  2010 - Vancouver, BC